S-GRAFIKZ

Hi everybody!
I made this little experiment as i was at Swinburne University in Melbourne, Australia
few monthes ago. So , let us swap the design of two different labels to analyze the product identification.

Original labels

Labels swaped

Photos by Johannes Becker

This experiment shows us that we, people recognise the products as a symbols with the knowledge about the design of the product packaging, layout, typography and colour. We got this knowladges from the Advertisments or becouse of using this products for the long period of time. So it is saved in our minds. That`s why we don’t actually read the produce name but rather see it as a symbol. The design of the typography, color, layout and the form of the product communicate to us and give us associations about the charakter of this product about the fashion or social status. Each product has his own brand, the emotional connection that we learned about the product, service or organisation.